Wednesday, May 15, 2013

For those who are still keeping up with this check out the Quality DigiScrap Freebies Facebook page and "like" it. Once we hit 5,000 "likes" we'll be giving away this BEAUTIFUL full kit freebie from the designers at Pixels & Company.

"Free Love" will be available exclusively as a freebie on the

Saturday, November 3, 2012

Saturday, September 22, 2012

Cool stuff on the QDSF blog - Just Jaimee full kit freebie!

We're featuring Just Jaimee on the Quality DigiScrap Freebies blog this week!

The exclusive Fall Days full kit will only be available in the QDSF newsletter:

 Sign up for the email newsletter to get this amazing full kit. Mails the week of Sept 26th. (multiple mailings between Wednesday and Sunday)


But wait, there's more! 
Visit Quality DigiScrap Freebies on Facebook to get a coordinating freebies:


Wednesday, May 16, 2012

Pin my work as DIY, PLEASE!

In which I share my opinion on the "pinning handmade products on Pinterest as DIY" controversy.

Jane* is a crafty person and she luvs Pinterest. She also loves perusing through all the gorgeous handmade items for sale on Etsy. She finds things she likes, says to herself "I can make that!" and pins it to her "DIY" Pinterest board.

Mary is also a crafty person, She makes gorgeous handmade items, and sells them in her Etsy shop. She also loves Pinterest and one day, while frittering away an hour on the site, she sees one of her products. "Yay!" she thinks but then she sees it's tagged "#diy" or "#mustmakethis!" and her heart sinks.

I'm here to reassure Mary she has nothing to worry about...and, in fact, this is actually great for her business.

Jane means no harm. She is admiring a product, believes she can make one for herself, and pins it to her personal Pinterest board...never even considering that anyone could stumble upon her little pin. She's not out to "get" anyone. And she's probably never going to get to that project anyway.

Now, Mary, I am not going to try to sell you on "any publicity is good publicity" but Pinterest publicity IS good publicity, no matter how the pin is presented.  By now I'm sure you know how big Pinterest has become. But here's some statistics:
  • 83% of the U.S. users are women, most between the ages of 35-44 (notation)
  • Referral traffic from Pinterest is HUGE...couldn't find any real numbers for this but, trust me, it's HUGE.
That first bullet is important to note since women between the ages of 35-44 buy stuff. They like cute clothes and toys for their kids and they like cute clothes and jewelry for themselves. They dream about how they want their home to look and the meals they want to cook...but little time to actually do any DIY projects. Those who can, do and those who can't, buy.

Jane is not your customer. She thinks she can do it herself and, most likely, will never buy from you. BUT she has now become your advocate. So ignore the fact that she tagged it "DIY" and concentrate on that little nugget of attention she paid you and comment on her pin ("Thanks so much for the pin! Glad you liked it!"). Then repin that bad boy and note "Look! My organic hand-sewn scrunchy made it to Pinterest! Thanks @Jane". Good karma begets good karma, Repins begets repins.

Some tips for making sure people who see your pinned product will know it's for sale:
  • Add your logo to the image. Doesn't have to be big, just a watermark of some sort so it is seen as a product rather then a personal photo.
  • Add the price. Again, doesn't have to be big but this will certainly clue people in that this item is for sale.
Most people who tag your image on Pinterest as DIY are NOT going to attempt to make one for themselves...whether they're crafty or not. But even if someone does make one, where is the harm really? Be happy that you inspired another crafter to create.**

*Names have been changed...actually these characters are totally fictitious.

**If Jane started making and then selling the item she pinned, I would have a different opinion. But even then, I'm not as militant as some. You did it first, you do it better.

Monday, May 7, 2012

More amazingness

If you are a digiscrapper then you are just coming out of an amazing weekend...National Scrapbooking Day was a huge event this year. Tons of sales, giveaways and freebies. I had a great time and want to share a couple of promotions close to my heart...

+ + + + + + + +

And the sale may be over but the awesome BYOC from the designers of Zig Zag Scrap is still awesome. And you can get this sampler kit for free! Grab it before 6/2/12 when it expires.

Monday, April 30, 2012

Advertising/PR Opportunities for Craft Businesses

I've come across a few advertising/PR opportunities that I thought I'd share with you here. Who doesn't want some free ad space or extra exposure to their online shop??

1. Quality DigiScrap Freebies is offering up a FREE 160x160 ad space on their site for the iNSD weekend. Just enter the giveaway here.

Any digital scrapbook designer, shop or other related product (software, camera accessories, photo printing, etc.) can enter.

2. Megan of Designs by Megan Turnidge is going to have a HUGE giveaway once she hits 2,000 Facebook fans. To participate, you can contact her here with your prize.

Some additional info from Megan herself:
"The giveaway will be hosted on my blog which gets a lot of traffic (I get about 30,000 hits per month), so it would give you some good exposure to new potential customers. 99.99% of my blog visitors (yes, totally scientific) are women, so it needs to be a prize that appeals to women. It does NOT need to be digi scrap related... jewelry, hair accessories, crafting supplies, whatever!
I ask that the prize be a free item or a gift certificate that would cover the entire cost of an item. For example, if you own an Etsy shop and everything in your shop is $50 or more, I will not accept a $25 gift certificate as a prize. The winner shouldn't need to spend extra money to redeem their prize."
And go "like" her Facebook page to help get her to 2,000!

3. Shirley of Wild Blueberry Inc is giving away FREE AD SPACE (a 125x75 spot) on her blog for one month. Just sign up here and use code MAYFREE to get the 100% discount.

And go "like" her Facebook page too because this is such a generous offer!